resume

I'm a UX/UI designer with over seven years of experience and a solid background in graphic design, motion graphics, and game design. I've designed a wide range of digital products, from intuitive mobile apps to complex admin dashboards, bringing both creativity and usability to the design process.

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Experience

Lead UX/UI Designer, East Wolf, Remote, Feb 2019 - Present

  • Shaped user experiences across landing pages, customer-facing applications, and complex dashboards

  • Built and maintained design systems to ensure consistency and efficiency across products

  • Led design direction for a client app, contributing to increased feature adoption (21%), conversion rates (+60%), and app ratings (from 2.0 to 4.7)

  • Collaborated with cross-functional teams to deliver scalable, user-centered solutions from concept to launch

UI Designer, TiVo, Romania, Sept 2017 - Feb 2019

  • Refreshed the visual design of one of TiVo’s set-top boxes, improving brand alignment and user experience

  • Designed user interfaces for set-top boxes and mobile platforms

  • Identified and resolved visual design bugs to improve UI consistency and quality

  • Maintained the design system, ensuring accurate naming conventions and correct use of brand logos

Multimedia Designer, Optymyze, Romania, Oct 2015 - Aug 2017

  • Designed digital and print media such as flyers brochures, infographics, social media graphics, video animations and presentations for potential and existing clients

  • Refreshed landing pages on the company website ensuring a modern and engaging user experience

Visual Design Associate, Amazon, Romania, Jan 2015 - Sep 2015

  • Led the graphic design process for several categories across European Amazon markets, such as the UK, Germany and France, ensuring consistent high quality deliverables

  • Collaborated with site merchandisers and art directors to ensure that all designs were visually impactful and aligned with brand standards

  • Retouched fashion and product images for Amazon's online store

Game/Graphic Designer, Charge Studios, Romania, Jan 2013 - Sep 2014

  • Designed characters, environments, and intuitive UI for popular casual mobile games on Android and iOS

  • Shaped core gameplay, including level design, character behavior, and interactive mechanics

  • Animated assets and produced promotional images and trailers to support brand awareness and downloads

Skills & Tools

  • Proficient in UX and UI design, design system, prototyping for web and mobile applications

  • Strong understanding of user research and the ability to turn insights into actionable design solutions

  • Skilled in branding and motion graphics, supporting UX design with cohesive and intuitive visual elements

  • Experienced in using Figma, Sketch, Framer, Webflow, Adobe Creative Suite to deliver high-quality design outputs

  • Excellent problem-solving and collaborating skills, with experience in leveraging Atlassian and Notion to manage projects and workflows

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Education

"George Enescu" National University, Iasi, Romania, 2009-2012
Photo - Video and Computer Image Processing

Courses & Certifications

LanguageCert

  • English - LANGUAGECERT General C1

Interaction Design Foundation

  • UI Design Patterns for Successful Software

  • Design for the 21st Century with Don Norman

  • Creativity: Methods to Design Better Products and Services

  • Human-Computer Interaction - HCI